Discuss the importance and role of Corporate Social Responsibility in Essay

Discuss the importance and role of Corporate Social Responsibility in event management in the 21st Century - Essay Example For many years, the idea of corporate social responsibility (CSR) focused on its validity and importance for effectiveness and image of organisations. Currently, the concern is not whether to practice CSR or not but is what and how. In short, in the 21st century, the CSR concept remains an important part of organization management strategy (Zheng, 2008). In the 21st century, CSR concerns are growing and are mainly focusing on organization sensitisation to systems and dynamics of management. It involves the growing alignment across many organization. CSR marks the progressive development of organizations as bodies of both corporate and societal management; venues for the integration of both private and public interests; participants in the organization and society oriented regulation; and possessors of shared, relational and other ways of connected external looking and internal looking responsibilities like event management. Issues revolving around CSR are tending primary for many par ticipants in multiple roles across organizations and community (Horrigan, 2007). In event management, a lot must be done behind the scenes in order for an event to be successful. The event management starts with writing proposals, negotiating fees and considering safety issues before dealing with timing, menus or even location. All aspects of organizing and strategic planning of an event should be conducted carefully. The planning includes proposal preparation, management fee determination, designing events in multicultural situations and identification of new ways that raise the efficiency of event operations (Allen, 2002). Event management with proper CSR practices is more likely to synchronise the strengths to the location, operational scope, and organisational levels placing it at a better position to combine the challenges. In this way, they will also be able to maintain environment related awareness and apply the relevant practices and hence achieve organisational success (Ach ieveGlobal, 2010). Event management deals with the coordination of activities that involve groups of people coming together to achieve certain objectives for example, parties, promotions, weddings etc. Event managers always conduct proper research before the event, come up with a design, locate the event and ensure other logistics like refreshements are in order. The main agenda of an event is to cause an impact among the host community and also effectively market the organization. Organizations implementing CSR measures experience various benefits, which include increased productivity; motivation and commitment among workers; minimised operating costs; increased sound and transparent practices. Other benefits include customer loyalty; decreased regulatory oversight; minimised wastage and utilisation of environmental-friendly production procedures; improved brand image, etc. (Balboni, Bute, & Sookram, 2007). Organizations competition for skilled workers, investors and loyal customer s is on the rise because of globalisation. The way in which an organization relates with its employees, its host communities, and the marketplace significantly contribute to its sustainability and success (Rionda, 2002). Example of the importance of CSR Nike. Considering the case in Asia in the 1990s, it shows how labour standard issues can destroy a firm’s global reputation. At the same time, it shows the importance of understanding CSR and its practices. Nike had to pay

Academic and Trade Journals Focusing on Advertising in the Media Essay

Academic and Trade Journals Focusing on Advertising in the Media - Essay Example The focus is to help build strategies that will help sales initiative. By using contributors from all over the world EJM offers a global viewpoint of issues that involve any industry. Theoretical information is made readable so that practical application is possible; this journal is used by academic libraries and marketing managers alike. Publishers are The Emerald Group Publishing Ltd.The article summarized in this paper was written to analyse three qualitative research themes that are objects of "frustration and confusion" (Gummesson, 2006, p.309) and are: "analysis and interpretation, theory generation and the quest for scientific pluralism and individual methodologies." (ibid.) The basis of this discussion is that complexity, change, chaos and other confusing factors are the characteristics of the market economy.The author feels that marketing has only customer satisfaction and planning as its clout in company boardrooms. He also references Piercy (2002) as saying that there is a "pathology of mediocrity and a process of trivialization" in the academic standards of marketing. He argues that even though quantitative analysis can take marketing studies from "an art to a science", that is not enough. He wants to know if research into marketing can make anything happen. Gummesson gives examples as to why it is not possible to just get more facts, or data, to find the solutions to marketing problems. The aftermath of the dot.com era's boom is an example. He uses both hard factual references and his own philosophical notions to come to his conclusions. He offers up some strategies for the analysis and interpretation of marketing data results. The fact that research is constrained by researchers having different agendas and incentives gives science a "disparate army of two-legged individual paradigms" says the author, which gives the reader an idea of his creative style as he discusses interactive research methods. The Journal of Interactive Advertising (JIAD) is a good collection of relevant articles by professionals and academics that give insights into topics such as (Fall 2005 issue) Super Bowl advertising and product review websites. JIAD is produced by both the Department of Advertising at Michigan State University and the Department of Advertising at The University of Texas at Austin. It is published twice a year. The first 2006 issue is not available. Contributors to the journal come from ivy league schools to marketing agencies around the world. Their audience is anyone who may be interested in the subjects that the journal includes. The article summarized focuses on online auctions as advertising revenue. A study was done of auctions conducted by the Ventura County Star's newspaper online that lasted 12 days each for 7 months. The study decided the effectiveness of this online auction for raising revenue compared to the revenue generated by its online banner advertisements. It also tracked the increase in traffic to the web site based on these auctions. Its findings were that revenues were substantially higher through auctions and that there was also a measurable increase in traf

Photography Essays Bernd and Hilla Becher

Photography Essays Bernd and Hilla Becher Identify what you consider to be the legacy of the artist Bernd and Hilla Becher for the importance of the photographic image. ‘The modern photographer is the architect’s greatest publicist’; that is, if one considers architectural photography a dumb copying device, and a pure record that informs the onlooker only of the building and its functionality.   However banal a series of photographs depicting only water towers may seem, Bernd and Hilla Becher dedicated much attention to photographing such icons of post-war Germany and so created a historical document.   In this way, the Bechers’ living legacy is ‘a narrative of socio-historic reality based on photography’s potential to retain some indexical trace of its subject’, but as mentioned by Mack, the Bechers are amongst those photographers who are also ‘involved in some level of construction or fabrication, distinct from the realist and objective position which is usually attributed to [photography]’.   Their photography and teachings represent a time when photography was winning serious cons ideration by the European art scene and so are undeniably important and influential, but perhaps the most pointed question to ask of their work is the exact nature of its influence on other artists, on the nature of the photographic image, and on the landscape of Germany of which the mine shafts and silos they photographed were a vital part. Just as an historic text is the subject of the author’s interpretation of the reality of the times, a photograph is the product of the photographer’s choice and manipulation of an image.   It is plain that the Bechers were not attempting to flatter architects or approve of the design and function of the buildings they photographed, as is often the case in the classic understanding of architectural photography.   Although it cannot be denied that their many images, like those of August Sander, create a social document for posterity’s sake, the photographs are in no way a sentimental harking back to the past or a reassurance of German identity.   The technology depicted in the Bechers’ typological sequences, often in a state of deterioration or abandonment, could be said to represent a time of spiritual poverty and the ‘erosion of inherited cultural and moral values’.   In light of this suggestion, Bernd and Hilla Becher seemed to be see king to document their subjects in a clinical, objective manner; remaining fascinated with but shedding the past in the hope that ‘the unburied industrial sources of Modernist imagery be sanitized and distanced from us, lest [they]†¦ invade the minds of another generation’.   Therefore, unlike August Sander, the Bechers are more interested in showing us death (rather than Sanders life study of the classes of Germany); the photographs can be said to be looking ahead to a better future only if the viewer interprets it so. Shouldnt these photos then, fascinated by death to the point of necrophilia, be filed away and forgotten?   Rather, it should be said that the photos enlarge our understanding of the photographic image, precisely because they serve as a stark reminder of a past away from which the world has moved.   As much as it was tactful for German artists to deny history in the immediate post-war period, Bernd and Hilla Becher chose to show it, with characteristically functionalist honesty and truth.   Viewing the photographs, we know that the spiritually repressive time to which the buildings belong has passed and so view our position favourably.   Photography is the art form that is most closely comparable to our reality; whether they meant to or not, the Bechers have created art through which we view history with a clarity that cannot be gained through memory or other art forms. Photography has always been associated with some notion of cutting out and keeping the past in order that it is not forgotten, although not necessarily in order to commend or legitimate the events therein.   An extensive collection of nakedly truthful architectural portraits such as the Bechers’, could be said to be a way of preserving the buildings and what they represent, rather than a way of banishing them to ‘the registers of the dead’ in order that society moves forward (or at least away from the faux progression of industrialisation).   Preservation, yes, and as important to the renewal of German identity as is the conservation of Auschwitz.   Indeed, the Bechers were heavily involved in the German industrial preservation movement that started in the 1950s and resulted in numerous icons of the country’s economic and cultural history being listed and their demolition prevented.   The power of the Bechers art, and therefore part of their renderi ng of photography as an important form, is tangible in that the photographs were so compelling that they became a part of a movement which changed (or maintained) Germany’s landscape. It can also be said that, in preserving the winding gear, the framework workers’ houses and silos in their art, the Bechers’ ‘industrial archaeology’ was an investigation into specific communities.   Despite claims that their subjects are completely isolated from their environment, the photographs are often dated and their locations documented, and therefore offer a pertinent reminder of a specific space and time for each similar but significantly different image.   From there, a viewer can take time to study the stilled physicality of the buildings, their silent watch, whilst remaining aware of their specialised existence within individual societies. Whilst this is a large part of the Bechers’ typological studies’ legacy, their way of showing buildings is most certainly not anthropocentric.   Never do they purposefully use the human form to legitimise or enrich their industrial subjects.   Indeed, it is the very absence of the human form that makes these photographs so interesting because actually ‘the handiwork of men is everywhere visible’ and the collection stands partly as a testimony to humankind’s inexhaustible ingenuity and inventiveness.   The Bechers’ fascination with metal and all that goes with its production could not be a more powerful statement about that which is alien to human fleshly existence, but in the same way it is a comment on the extents to which industrial people are forced to go because of their reliance on the laws of nature. Not directly interested in the human form, but nevertheless a product of the human mind and skill, the Bechers’ art shows humankind’s flagging attempt to master nature, to reign it in and use it or, indeed, to ‘make nature in the image of their own desires’.   Such a battle can only end in failure as, with water towers for instance, the very function of the buildings remind us that we are utterly reliant on the earth’s resources; only when we combine our understanding of forces such as gravity with our desire to remain alive are we able to create technologies that serve us whilst abiding by nature’s laws.   In so saying, it is interesting to note that the static image of the photograph reminds one of the denial of evolution.   The Bechers help the viewer see, through their almost exhaustive collection of similar images, the differences between the humans self and the buildings in the photographs.   The most pointed distinction being ho w each succumbs to the processes of evolution.   Whilst we move on from war, from old ideas about art, from economic peak to economic trough, these buildings stay very much the same.   This becomes part of the distancing process that seems to make the Bechers’ work so important; the photographic image is unchangeable, undeniable truth that will always remain in the past whilst we move on ourselves.   The photographs come to deny the ‘progress’ they originally stood for, and so reaffirm our place in the present and, more importantly, suggest our continuation into a future that will be different. The Bechers’ work has received much attention; even winning a prestigious prize for sculpture.   The framing of the photographed buildings, the uniform lighting used and the subjects’ apparent freedom from their visible environment allows a neutralisation, which brings the buildings closer to sculptural treatment than the two-dimensional reportage that is often the lot of the photographic image.   As Klaus Bussmann states in his introduction to the Bechers’ Industrial Faà §ades; ‘in these photographs the function of the architecture does not emerge from its form’.   Unlike the art of the Neue Sachlichkeit, the Bechers’ photography does not celebrate the ‘dynamic and dramatic functionality of the industrial machine’; indeed it does not invest them with any meaning at all.   We invest them with meaning and memories – but the Bechers were seemingly fascinated by their deadness, their static place in history and their comparison with the vibrancy of human existence. The Bechers’ work made a remarkable impact on the art world, and the affect of their legacy is partly due to the manner in which they chose to display their photographs when their work was exhibited.   If there is an argument that depicts the photographic image as a bland record of what we can all see as it exists or existed in nature, then the Bechers’ typological constructs deny this.   Seen in groups; one building in comparison to a dozen others of almost (but pointedly not) identical appearance, the subjects of the photographs are recreated anew, and suddenly become something other than their pure physicality.   The viewer is irresistibly invited to take note of those differences, to see the similarities and variations all at once – are they impersonal or not, beautiful or ugly?   Seen together, the images become a greater challenge to the viewer’s notion of banality, of universality and the fundamental core of human needs. Alongside their fellow post-war photographers, the Bechers recreated photography as an art form, which is as legitimate as any other.   Their subject matter is not directly passionate, does not reveal the interior workings of the photographers’ identity and does not even deal with emotional issues, as is the common arena of the art world.   Instead, their calm, measured series of photographs introduces a part of western industrial society in the most honest way.   Because of its closeness to our experience of reality, we react very deeply to photography; the experience of looking at a framed portrait is intensely emotional whether the subject is treated in an emotional manner or not.   The legacy of the Bechers runs deep, especially in light of their teachings at Dà ¼sseldorf and the photographers who have come after them.   Bernd and Hilla truly understood the power of photography and have had a hand in investing the medium with the ‘power to influence our pe rception of the world around us’.   Their legacy is complex and the personal reaction to their work can be confusing as one finds a fascination with the deadness of their subjects at the same time as being instilled with some semblance of hope for the future.   Their ‘industrial archaeology’ will remain with us to aid the excavation of man-made landscapes and, indirectly, lead to a better understanding of the human condition. References Becher, B.  Ã‚   Tipologie, Typologien, Typologies – Bernd and Hilla Becher.   Munster: Klaus Bussmann, Bonn: 1990 Becher, B.   Industrial Faà §ades – Bernd and Hilla Becher.   Cambridge, Massachusetts: MIT Press: 1995 Becher, B.   Water Towers – Bernd and Hilla Becher.   Cambridge, Massachusetts:   MIT Press: 1988 De Mare, E.   Architectural Photography.   London: B T Batsford: 1975 Gillen, E (ed.) German Art from Beckman to Richter: images of a divided country.   London: DuMont: 1997 Homburg, C (ed.) German Art Now.   London: Merrell: 2003 Honnef, K Sachsse, R Thomas, K (eds.)   German Photography 1870 – 1970: power of a medium. Cologne: DuMont: 1997 Mack, M.   Reconstructing Space: architecture in recent German photography.   London:   AA Publications: 1999 Robinson, C Herschmann, J.   Architecture Transformed: a history of the photography of buildings from 1839 to the present Cambridge, Massachusetts: MIT Press: 1987 Rosselli, P. (ed.) Architecture in Photography Milan: Skira: 2001 Sander, A.   August Sander: citizens of the twentieth century: portrait photographs 1892 – 1952.   Cambridge, Massachusetts: MIT Press: 1986   http://www.arts.monash.edu.au/visarts/globe/issue6/dptxt.html   31.03.05

Assessment Procedures for Professional Hires Essay -- Assessment Proce

Traditionally when a job is advertised the specification has been formulated in line with one of two main concepts, person specification, stating the desired personal characteristics for the role or job description, which details the specifics of the role itself (Casio & Aguinis 2011) but it has been argued that with the rise of psychometric testing and an increasing focus on personality and behaviours, job advertisements need to evolve and incorporate the two (Cook and Cripps 2005). This is done through the process of job analysis. It is crucial to always assess the validity and reliability of job specification information (Harvey, 1991) and hard to downplay its importance as the first point of contact with candidates (Sanchez & Levine 2001). Inaccurate job specifications can be detrimental to organizational effectiveness. Imprecise job information can result in ineffective recruiting and selection practices, increased levels of turnover, low job satisfaction and decreased morale (Morgeson & Campion, 1997). Job analysis can help solidify an organisations structure by clarifying roles and expected behaviours (Casio & Aguinis 2011) and should express the organisations values and behaviours. Successful job analysis is done when it is carried out in unison between a member of the team close to the specific role in question and normally a HR professional (Cook and Cripps 2005). IBM focuses on the competency element of a job specification and thus manages to combine the two approaches. By working in conjunction with the Line Manager who is close to the job role, the HR team member or Recruiter is able to combine in the specification the required practicalities and technical ability as well as the desired personality characteristi... ... Chapman, D. S. and P. Rowe. 2002. â€Å"The Influence of Videoconference Technology and Interview Structure on the Recruiting Function of the Employment Interview: A Field Experiment.† International Journal of Selection and Assessment 10: 185-197. Huffcutt, A. I. and D. J. Woehr. 1999. â€Å"Further Analysis of Employment Interview Validity: A Quantitative Evaluation of Interviewer-Related Structuring Methods.† Journal of Organizational Behavior 20: 549-560. Lievens, F. and A. DePaepe. 2004. â€Å"An Empirical Investigation of Interviewer-Related Factors that Discourage the Use of High Structure in Interviews.† Journal of Organizational Behavior 25: 29-46. Harris, M. M. and R. W. Eder. 1999. â€Å"The State of Employment Interview Practice: Commentary and Extension.† In R. W. Eder and M. M. Harris (Eds.) The Employment Interview Handbook 369-398. Thousand Oaks, CA: Sage.

American Literature: A Discussion

American Literature has come a long way. It dates back as far as the pre-colonization-period America which is contrary to the current belief of almost everyone that English has always been the language in America. Although it was noted that â€Å"some fifty years after the political establishment of the United States, the concept of an American literature barely existed† (Delbanco), American literature did exist and is still existing. Literature as a communication involving some degree of emotional or aesthetic response is both an independent discipline and one of the tools of anthropology.The latter is a description and explanation of social behavior in every possible environment-from the primitive to the sophisticated-in every part of the world. (Dennis and Aycock 41) In this regard, looking at how literature emerged and how it evolved, identifies the kind of society and the kind of people living in a certain era. II. Evolution & Era The discovery and/or development of a cer tain type of literature did not just happen in a flash. American Literature, the different types of it, sprouted in a seasoned manner.This means that there would not be political writings, or none of them would be popular, if there were no political issues looming around the corner. It is quite amusing to know that American writing (in English) started not as a seriously intended literary piece but as a work â€Å"chiefly for the benefit of readers in the mother country. † (â€Å"American Literature†). These were the English travelers and explorers who became Americans during those olden times, circa 1583 to 1763. Following is the timeline of the American Literature (Trent):1. English Travelers and Explorers, 1583-1763 – retaining their own language as they travelled to America and became Americans while chiefly influencing the literature with this language: the heritage of the English race; 2. The Historians, 1607-1783 – this was the period of gentlemen adventurers writing about America’s colonies; 3. The Puritan Divines, 1620-1720 – again, Englishmen who gave their intellects to a strict scheme of doctrinaire theology, and gave up their freedom to the letter of the Hebraic Scriptures; 4.Edwards – was a special time when he, Edwards, inscribed a sequence of reflections, foundation to a great metaphysical discourse of his own; 5. Philosophers and Divines, 1720-1789 -a traditional categorization of the human ability giving reason for the American thought in the eighteenth century, which is believed to have led to the overthrow of high Calvinism: those who went after the intelligence were the rationalists, or deists; those who went after receptivity or sensibility were the â€Å"hot† men, or enthusiasts while those who went after the will were the moral or ethical reformers.6. Colonial Newspapers and Magazines, 1704-1775 – the knowledge of and about Europe had erupted so commonly through colonial new spapers; 7. American Political Writing, 1760-1789 — this was the period of â€Å"storm and stress†, of â€Å"revolution and evolution†, bringing forth a literature dominated by politically-themed content. Most of the topics involved â€Å"the nature of the British constitution, the formulation of colonial rights, and the elaboration of schemes of government and administration†;8. The Beginnings of Verse, 1610-1808- the beginning covered early colonial verse starting in 1610 while in 1700 it began with transition in purpose, subject, and style and later on during, the beginnings of nationalism that is related to the passage of the Stamp Act in 1765 ending with the publication of Bryant's Embargo in 1808. 9. Travellers and Observers, 1763-1846- this was the literature of travels, brand new, wide-ranging, and sophisticated, taking its magic from the sense of wonder;10. The Early Drama, 1756-1860 –The American native drama, even though it antedated the novel and the short story, has arrived only during the latter half of the eighteenth century having Androborus in 1714, which was noted to be a satirical embarrassment. 11. Early Essayists-during this period the first essays that were in print in colonial newspapers were written with a cognizant ethical purpose. 12.The time of Washington Irving (April 3, 1783 – November 28, 1859)-a well-known American author, essayist, biographer and historian of the early 19th century who authored â€Å"The Legend of Sleepy Hollow† and â€Å"Rip Van Winkle†; 13. The time of Bryant – an American who has the gift of poetic genius, and writing verses that last; 14. Fiction/Novels-the moment for literary lies;† that they served no virtuous purpose; that they melted rigorous minds; that they crowded out better books; that they painted adventure too romantic and love too vehement, and so unfitted†¦Ã¢â‚¬ III. The Role of Printing Press Taking into consideration the lack of other means of publication those days, early American literature succeeded with the big help of the printing press. Some Americans even had an undying zeal for literary outputs that they were â€Å"stimulated by a desire to render Washington City as well the seat of literature as of government, a number of gentlemen have formed themselves into a ‘ Printing and Bookselling Company† (McMurtrie 266). It may appear funny but it is true. IV. Current Scenario & Conclusionâ€Å"Who in the four corners of the globe reads an American book? † (Edinburgh Review, cited Delbanco) Contrary to this insult, there are still the likes of Twain that many people all over the world know and many hunger for their literary pieces. Another noted American literary figure is Toni Morrison, a Nobel Prize awardee for literature. She is noted to be â€Å"a public intellectual, she's influenced how we think about race and storytelling †¦ how we use language, what we do with lan guage, how we keep language alive and well.â€Å"(â€Å"Toni Morrison Society Honors† 15). Thus, American Literature, no matter how it is being viewed, is sure to be existent, alive and persisting. Works Cited â€Å"American Literature. † The Columbia Encyclopedia. 6th ed. 2009. Questia. Web. 19 July 2010. Delbanco, Andrew. â€Å"American Literature: A Vanishing Subject?. † Daedalus 135. 2 (2006): 22+. Questia. Web. 19 July 2010. Dennis, Philip A. , and Wendell Aycock, eds. Literature and Anthropology. Lubbock, TX: Texas Tech University Press, 1989. Questia. Web. 19 July 2010. McMurtrie, Douglas C.A History of Printing in the United States: The Story of the Introduction of the Press and of Its History and Influence during the Pioneer Period in Each State of the Union. Vol. 2. New York: R. R. Bowker, 1936. Questia. Web. 19 July 2010. â€Å"Toni Morrison Society Honors Nobel Laureate with 70th Birthday Tribute. † Black Issues in Higher Education 29 Mar. 20 01: 15. Questia. Web. 19 July 2010. Trent, William Peterfield, John Erskine, Stuart P. Sherman, and Carl Van Doren, eds. The Cambridge History of American Literature. New York: G. P. Putnam's Sons, 1917. Questia. Web. 19 July 2010.

Non-Verbal Communication Essay

A number of people pay more attention on what they want to say,however,how to say it means more important. â€Å"In fact, studies suggest that during face-to-face communication, only 7% of meaning comes from the verbal content of the message —38% comes from tone of voice and 55% comes from body language. † Obviously, non-verbal communication refers to the process of the communication by means of receiving and sending the messages which are wordless. As an important tool of communication, non-verbal communication plays an important part in job interviews, medical care and social interactions. The process of a job interview is full of communication, including both verbal and nonverbal communications; however, nonverbal communication is more important than verbal communication in some ways. When people do the interview, it is critical for people to send the right messages and receive the good responses as well as maintaining eye contact, using facial expressions and making proper postures. Eye contact is essential when people are talking to the interviewer. The sustained eye contact could be respectful which show your confidence and trust. Also, this makes sure that you are listening and understanding about what you are communicating with each other. However, it’s not good to stare at interviewers constantly, which make them uncomfortable. The best way is to maintain the eye contact for several seconds, and then change your vision away from the interviewers briefly, finally put the eye contact on the interviewers. Meanwhile, facial expression is a necessary component in a job interview. Commonly, smile is a powerful communication tool, which is able to deliver the friendliness, happiness and interests. It helps people relieve nervous tension in order to make a good performance in the front of the interviewers. Also, it’s better to add a smile with your eyes so that you can show a real smile in your face, which makes your interview more successful. Additionally, making good postures can affect the quality of the job interview. The way of standing, sitting or talking shows the level of our attitude and manners, particularly in a job interview. For example, first, sit on the edge of the chair is a signal of nervousness and express you’re uncomfortable. Second, stand in the space belonging to the others and cross the arm, which can be hostile. In order to make your job interview extremely successfully, you’d better prepare eye contact, facial expressions and right postures. Furthermore, nonverbal communication is related to the development of medical care. Usually, most people are getting involved with each other through verbal communication. However, when people are getting older, they are lacking the functions of social network and body function degradation so that they need to depend on nurses’ care— nonverbal behavior,which establish the relationship between nurses and patients, such as, smiling, body positioning and touch. Smiling may be one of the most important characteristics of a nurse who wishes to establish good rapport with patients (Schabracq 1987; Heintzman et al. 1993). Smiling is positively judged by other people and is considered as a sign of good humour, warmth and immediacy (Mehrabian 1972, Reece & Whitman 1962). † The body positioning points out whether the person is caring and listening. In the process of nonverbal behavior, the forward leaning indicates that nurse pay attention and care about the condition of the patients. In earlier research Reece & Whitman (1962) showed that leaning forward conveys warmth and friendliness. Forward leaning combined with smiling, eye contact and verbal attentiveness (‘hm-hm’) communicates an attitude of involvement. † Additionally, touch is an essential part in the medical care, which is a significant connection between nurses and patients. Touch can deliver the feeling of comfort, identification and encouragement in order to give patients a strong response to be optimistic through the medical process. In the medical way, touch can be divided into two parts; one is â€Å"instrumental touch†, another is â€Å"expressive† touch. Instrumental touch refers to the physical touch, such as bind up a wound. Expressive touch is more emotionally and spontaneous. Hence, touch is a key tool in the medical care; it makes patients more positive to face the medical treatment. What’s more, social interactions are a significant form of nonverbal communication. Symbolic stands for religious and status. On one hand, status can be a symbol of social level with person through his uniform, the brand of the car, and the size of the house. On the other hand, religious belief is equal to the culture, which makes certain people have unique communication. However, comparing to the difference between cultures, it’s pretty obviously that we can see the difference in the nonverbal communication. For example, physical space is a main difference. The acceptable physical distance in Latin America and Middle East is much shorter than it in America and Europe. Commonly, that’s why people often leave enough space for each other when they are standing online to buy the food. Besides, in terms of physical postures, the common example is the habit of many Americans who prefer to have a rest with their feet on the desk, but in Asia, Europe, and Middle East is unrespectable behavior. Additionally, hand and arm gestures means different between cultures. In some cases, for instance the â€Å"OK† sign, commonly it means everything is all right perfect. However, it means worthless in France and is money in Japan. Also, it even means rude in Germany. Another gesture â€Å"thumbs up†, usually it indicated all things are OK. But, in Nigeria, it means very offensive, while in Turkey, it means political rightist party. To sum up, nonverbal communication affects the way of people’s daily life, which tends to add more value to our communication. It makes our job review perfectly, promotes the development of the medical care, and enhances the progress of social interactions. As a result, nonverbal communication, as an essential communication skill, is getting more important and brings people the powerful communication with each other in different areas.

buy custom Ways in Which Information Technology Has Changed Working Practices in the Past 10 Years essay

buy custom Ways in Which Information Technology Has Changed Working Practices in the Past 10 Years essay Over the last decade, information technology has been part and parcel of most working practices throughout the world. Quick speed and sufficient work quality are the major key issues at work places and the introduction of information technology has enabled their achievement. This paper focuses on the positive ways in which IT has changed work and working practices in the last decade; The introduction of information technology has led to drastic improvement in the communication industry. The use of mobile telephones as well as other electronic gadgets has enabled people to communicate with one another at any time from any part of the world. Through modern telephones, executives, staff and customers are now able to communicate with one another more easily. In addition, IT has made it possible to store information in electronic format rather than the numerous files that were used during the last decade. For instance, doctors can now store information on health history and medication on comprehensive databases that allow easier and faster access to such information. The use of files as was done previously, have been associated with loss of vital information in cases where files cannot be found, so IT has really helped to safely store and access information in a faster way. The coming of the internet that is also associated with IT has enabled people to link and share information throughout the world, via social networks (twitter, facebook, MySpace etc.). The internet has enabled people to shop online and even do business online. In addition, computers and the internet has made it possible for people to work at the comfort of their homes, without the stress of time wastage associated with traffic jams, thus helping them to save money and time. In a work place, having some of the employees work from home means less space required for working, hence helping to cut down on operating costs of a company or business. To summarize, the rapid development and improvement of information technology over the last decade has impacted positively in our work and work practices by providing quality work and speed. Buy custom Ways in Which Information Technology Has Changed Working Practices in the Past 10 Years essay

Charlie and the Chocolate Factory Research Paper Example

Charlie and the Chocolate Factory Research Paper Example Charlie and the Chocolate Factory Paper Charlie and the Chocolate Factory Paper Essay Topic: Claim Of Fact Literature The Beast in the Jungle Dahls Charlie and The Chocolate Factory is an unusual piece of literature; accepted by children and adults alike today as an exciting fantasy world, though originally criticised as racist, politically incorrect and immoral. Todays revision of the novel has therefore been adapted for a racially aware society. Nevertheless, it can still be seen as akin to a communist fantasy world; the Oompa Loompas are all equal and work for the common good, and the children (with the exception of Charlie, the underdog who ultimately benefits from the dictator- like figure Willy Wonka) are symbols of capitalism, such as the gluttonous Augustus Gloop and the spoilt Veruca Salt, who come to their end through sadistic or extreme1 retribution. The novel, therefore, appears to combine in the microcosm of the chocolate factory the religious- based ethics and retributive justice portrayed in Victorian morality plays with a communist style dictatorship reminiscent of Marxs ultimate utopia. The analogy of the factory as a symbol of communism, a criticism directed at Dahls other novels such as James and the Giant Peach,2 is prevalent throughout the book. Charlies father Mr Bucket, for example, is the epitome of the poor worker in a capitalist system; however hard he worked. he] was never able to buy one half of the things that so large a family needed. 3 When the competition is announced, Grandpa George declares that the people who will win the tickets are the ones who can afford to buy bars of chocolate every day;4 in other words, children in stereotypically capitalist families. The criticism of capitalism is reinforced as the children are revealed as representing some of the seven deadly sins; Augustus Gloop is gluttonous, Ver uca Salt is avaricious, Violet Beauregarde is prideful, and Mike Teavee, A boy who does nothing but watch television, is slothful. In contrast, as Cassandra Pierce notes, Charlie shows a complete lack of these characteristics;5 poor, hungry, and refusing to eat his grandparents food. When he wins the factory at the end of the novel, it not only represents the triumph of the righteous being over the unholy who have gone to be cleansed, but also symbolises the rise to power of the poor overturning the rich, as Marx predicted. In addition to this, Willy Wonka is represented as a dictator with sinister undertones that many readers fail to realise. As Stalin and Lenin did, for example, he restricts freedom of speech, refusing to listen to complaints or questions. For example when Mike Teavee asks why Wonka makes gum in his factory if he thinks it is so disgusting, Wonka replies I do wish you wouldnt mumble. 6 This is repeated throughout the book with Wonka claiming that he is a little deaf in my left ear7 and telling the children Dont argue. Its such a waste of precious time! 8 Furthermore, the chocolate factory is used as a metaphor for the corrupt communist system whose government holds monopolies over the people. For example, Grandpa Joe describes how the chocolates have become more fantastic and delicious. and nobody] else is able to copy it,9 and later implies that the competition is merely a ploy to earn more money because The whole world will be searching for those Golden Tickets. Hell sell more than ever before! 10 Though this is a criticism of corrupt communist systems, however, in reality it is a feature of capitalist systems with companies such as Microsoft accused of having monopolies over computer systems, and media moguls such a s Rupert Murdoch in effect controlling freedom of speech. Additionally, his treatment of the Oompa- Loompas is questionable. This is particularly true of the original version of Charlie and the Chocolate factory which was criticised by writers such as Eleanor Cameron. Her primary concern was the Oompa- Loompas, who were originally African Pygmies working for a wage of cacao beans, singing songs akin to war chants, and allowing themselves to be experimented on like laboratory animals by Wonka. Though it didnt occur to me that my depiction of the Oompa- Loompas was racist,11 Dahl revised the book in sympathy with the NAACP and other critics to create dwarves with rosy white skin and funny long hair who came from Loompaland. 12 This was further revised in 1971 for the film to green- haired, orange skinned midgets, rendering it as politically- correct as possible and through doing so altering images created without malicious intent. If taken as racist creations, however, Dahls portrayal of Wonka is akin to Hitler, who also experimented on the disabled; rendering the novel surreal,13 disturbing and macabre. 14 The critics of Dahls work, however, often read too much into what really appears to be an exciting, magical fantasy world. For example, Wonka is more of a father than slave- master to the Oompa- Loompas, saving them from thick jungles infested by the most dangerous beasts in the world,15 and finding it very sad16 that one of the volunteers who drank Fizzy Lifting Drinks disappears forever; written perhaps, as Pierce suggests, in response to Lois Kulb Bouchards comment that a Black man floats away to his death stupidly silent, and no one among his family or friends misses him. Though some have tried to read racism into Dahls other works such as the originally black- skinned Fleshlumpeater in The BFG, and sexism in his portrayal of women such as Trunchball in Matilda, his creations are probably nothing more than fantasy figures; white males, such as Matildas father, receive similar treatment. Therefore the treatment of Dahls novel is akin to what Jeremy Clarkson bemoans about todays society- that it is too politically correct; for example calling Siamese twins conjoined twins. It is possible to read Charlie and the Chocolate Factory as a Victorian morality play not only in setting with the great iron gates18 and huge chimneys reminiscent of an English factory during the Industrial Revolution, but also in message with Wonka summing up the moral of the story in the final few pages, telling Charlie that I want a good sensible loving child. 19 It is also possible to see is as an analogy of a corrupt communist dictatorship with the evil dictator gradually disposing of those he dislikes; thereby bringing relevance by comparison with todays international politics. Though it is interesting to read subtleties such as these into the plot, however, it is likely that it is possible to read them into any fictional novel. I would prefer to continue to read it as a magical novel that inspired my imagination from childhood onwards, written with no racist malice or cruel intent.

Creating The Ultimate Word Of Mouth Marketing With Daniel Lemin

Creating The Ultimate Word Of Mouth Marketing With Daniel Lemin As a marketer, there’s so much to think about and focus on SEO, content, direct marketing, emails, inbound strategy†¦but where on that list does word-of-mouth marketing rank as a priority? Maybe it’s not high enough. How do you get your customers to talk about you? What are the steps to create a word-of-mouth strategy for your business? Today, we’re talking to Daniel Lemin, head of consulting at Convince and Convert and co-author of Talk Triggers. He shares how â€Å"same is lame† because consumers like different experiences and ignore average, as well as how talk triggers can turn customers into volunteer marketers and brand evangelists. Talk Triggers focuses on customer-driven conversation; as the client or brand, become the content and give a story to tell Talk Trigger Example: The Cheesecake Factory’s over-sized menu gets â…“ of its customers to talk about it usually, in jest Another Example: DoubleTree hotel’s fresh, warm cookies; customers talk about the uniqueness and difference they offer tangible part of experience Talk Trigger Criteria: Remarkable, relevant, reasonable, repeatable Get out from behind your desk to connect with customers and listen to them to uncover gaps in the customer journey Talk triggers often live between what a customer wants and what they really want Avoid surveys don’t ask the customer what they want Talk triggers could be characters or animals that become an integral part of branding and familiarity with your product (i.e. Freddie from Mailchimp) Links: Daniel Lemin Daniel Lemin on Twitter Convince and Convert Talk Triggers Jay Baer Different: Escaping the Competitive Herd Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Daniel Lemin: â€Å"Rather than just talking about creating content and coming up with more stuff to talk about, we as the client or as the brand become the content.† â€Å"We want to get customers talking about our brand. We know it’s important. The way for us to do that it is to give them a story to tell.† â€Å"Why would you not talk to your customers? Only in doing that, do you uncover some of these interesting little gaps in a customer journey.†

Pick a topic Essay Example | Topics and Well Written Essays - 1000 words

Pick a topic - Essay Example She was abducted from her residence country and ferried to Boston, in North America. Phillis was transported by ships when she was abducted, since that was the main source of transport back then. At the time, settlers bought slaves who helped them in their house hold chores, and Wheatley was bought as a slave by John Wheatley who took her into his home. The Wheatley’s family later gave her a sir name as she could neither read nor pronounce her name. Phillis was given the sir name ‘Wheatley’ according to rule and guidelines governing the purchase of slaves by the government (Moriarty, 4). Wheatley was a bright girl, and she quickly mastered the arts she was being taught by her foster family. She aptly learned English and accepted Christianity as her religion while working at the Wheatley’s home. The family taught her Latin, history and conventional literature as another added skills. Phillis was immensely talented in arts, and she specifically had a passion towards poetry. Her talent and passion for the subject drove her foster family to grant her the chance to study and write. As a slave, she enjoyed her rights, which were unusual for other slaves to enjoy. She partly enjoyed the life and experiences of the settlers as she was taught how to convert and write like the settlers. She grew to like and love poetry, and this was witnessed when she first wrote her first poem ‘A Tale of Two Men Who Nearly Drowned at Sea and of Their Steady Faith in God’ (Moriarty, 12). Her first poem led to her fame as she was later visited by various personalities from the Boston’s family. Phillis through her poetry works visited various nations like England because of talent in poetic writings (Moriarty, 12). Wheatley received a serious set back when the ‘American Revolution intervened’ in her career. The set back impacted negatively on her career as the

ARGUMENTATIVE Essay Example | Topics and Well Written Essays - 500 words

ARGUMENTATIVE - Essay Example Recently a man took out a billboard saying his ex-girlfriend was a murderer for aborting his child. The man had no legal recourse to make his ex-girlfriend to carry his child to term. Fathers have no say in whether a child can be born or aborted. If a woman decides to have a child, the man is stuck paying child support. This is considered to be his responsibility for creating a child. Men that do not want a child cannot request for their mate to have an abortion. They are stuck with the child. It is considered that the man played he should pay. Women are not held to the same standard. If a woman plays, she can abort the child and not pay. This does not seem fair. Another aspect of this issue is because a woman can decide what to do with her body she can drink, take drugs, or have an unhealthy lifestyle. If a baby is born on crack, has birth a defect due to drugs or alcohol, or other problems, the man still has to pay. A man with a good job, health insurance, or money will have to fund the child for life. The woman’s decision will dictate the man’s finances and time without his input. The baby will also either go directly into the man’s custody or state custody. The man will have no choice in the matter. Birth defects can also be another issue. If a woman wants to abort a Down syndrome baby, a baby with heart problems, or other defects the man has no choice. However, if the woman decides to have the baby, the man once again has to pay. A woman choses whether or not to bring an afflicted baby into the world. One way to rectify this injustice is to allow men to have an input on abortions. This solution is not viable. The Supreme Court ruling in ‘Roe vs. Wade’ made clear that a woman’s body is her own. A man cannot force a woman to carry his child. This is not medieval times. A man having input into an abortion is not legal under the law. It probably would not become legal. This solution would not work. Another solution would be to

Business analytics Research Paper Example | Topics and Well Written Essays - 1000 words

Business analytics - Research Paper Example Imagine an organization in which the marketing department requires key reports from the technology department. Clearly, the issue of latency can be a factor that can delay essential decision making. With the boom of e-commerce, this has become even more pivotal. For many decades, companies have established itself as one of the most premiere companies internationally. Business Analytics (2014) In order to harness the growth of customers worldwide, McDonald’s has created data warehousing that has allowed the company to understand the customers, track inventory, and monitor financials. All of these components are integrated in one dashboard that has harnessed BI. A centralized information from all the sources (e.g. point-of-sale (POS) system, equipment monitoring, etc) where all sorts of information, real-time feeds and legacy information, can be monitored and analyzed in most efficient and precise way via data warehousing. Oracle ERP system, which can handle most day-to-day business functions, would serve as the hub. POS and other devices use business Analytics software to gather sales information and marketing data, which is then transferred to an Oracle database for analysis would help organizations have robust information of their business processes and assist them monitoring the progress of their business in the terms of sales, revenues, inventory management, staff allocation, location of the business in terms of which is profitable or unprofitable, and also gives them the head start to mitigate any risk.

Representation of war in media Essay Example | Topics and Well Written Essays - 3000 words

Representation of war in media - Essay Example The media is said to assume a dichotomous coverage of the war where the conflicting sides are portrayed either as good/evil, innocent/guilty, heroic/despotic, united/fragmented and other descriptions that tends to put one side on the positive light and assassinate the character of the other. (Martin, 1993) This paper seeks to analyze the film Jarhead with regards to the way it represents war. I will be laying out the relevant concepts by providing a historical context thru the use of two other films namely Platoon and the Green Berets. I will then proceed into a contextual analysis of the Jarhead film and illustrate its significance thru the application of the audience theory. It is hoped that this paper could show how the media can affect the psyche of the audience with regards to war and conflict. According to Martin and Pedro (2006), author of the book Rethinking Global Security: Media, Popular Culture, and the War on Terror, the utilization of the media for the war effort has been one of the focus of PSYOPS which is an integral part of modern military affairs. This can come in the form of using printed leaflets, radio and television broadcast and even internet press release all of which try to persuade enemy combatants to surrender peacefully and avoid further harm. The use of the media is not directed towards enemy combatants alone, they are also directed towards the populace of the projected protagonist side. Slater (1991) relates that military officials have long recognized the benefits of using the film industry to influence public opinion due to its wide reach and popularity. In the United States, the Pentagon has a special department called film liaison office that works with Hollywood in making war movies. The relationship is as follows: Hollywood gets to use military equipment such as tanks, helicopters, aircraft carriers, troops and even live munitions for free. In return, the Pentagon is given the right to approve the script and edit it so that the U.S. military is portrayed in a positive light while the enemies are depicted as evil and abusive. The relationship has other uses as well such as propaganda for recruitment. Martin and Pedro (2006) observe that the military "know that when positive images are portrayed in movies and television shows, they see huge spikes in recruitment. The military is really pressing to get into these pictures". 2.2 The Green Beret and the Vietnam War One perfect example of how the military establishment and the film industry worked together for propaganda purposes was in the film The Green Berets which was a cinematic portrayal of the lives of U.S. soldiers during the Vietnam War. The cinematic treatment of the Vietnam War took time to develop because American society was very sensitive about the discussing the war which created deep divisions, exhausted the treasury and sacrificed many of its soldiers but ultimately resulted to their defeat in spite of numerous successful military campaigns. It does not mean, however, that there was no film produced during the war. (Studlar and Desser, 1990) The Green Berets (1968) was the only film addressing the Vietnam War produced while the war occurred. The film was directed by and starred John Wayne,

Opinions of Experts in the Search for Knowledge Research Paper

Opinions of Experts in the Search for Knowledge - Research Paper Example his is where the expert and the ordinary individuals diverge, in the way they form their opinion, then acquire and interpret knowledge. Who is an Expert? According to Christine Hogan (2000), â€Å"an expert is a person with a high level of intelligence, skills or knowledge in a particular sphere, reinforced by publicity and honors by others, by research and publications† (57). A more complicated definition was posited by Kurz-Milcke and Gigerenzer (2004), who stressed that an expert is a social figure in the distribution of knowledge – those who, in comparison to most, not only have more knowledge but also are able to manage knowledge transfers (42). The authors further explained that an expert can only become an expert by way of his or her performances wherein he or she translates and integrates knowledge into popular meaning systems (42). And so, a learned person who has merely acquired knowledge but has not displayed or demonstrated his learning cannot be considered one. Society will not accord him or her the status of an expert unless work or several works were published that would support his being so. No one can claim such title or role without the explicit consent of many individuals, institutions, and organizations. It is, hence, easy, based on the previous two definitions, to identify whether one is interacting with an expert. An expert is someone who has previous knowledge or expertise on the subject and also he or she is known to have demonstrated those characteristics, one who built his reputation, translating it into status and recognition from the society he belongs. An individual will know that he is talking with an expert if that person speaks authoritatively, especially basing from his specialized skills and experiences in addition to the credibility he has earned in the society. The society reinforces this with recognition since its institutions value performance and contributions to the continuing search for knowledge. The above definitions also reveal an important variable - why an expert’s opinion is valuable and this is demonstrated in several areas of knowledge.

The expansion and settlement of the U.S Essay Example | Topics and Well Written Essays - 250 words - 2

The expansion and settlement of the U.S - Essay Example However, this process of incorporation and inclusion of territories that had not previously been part of the United States was not something that came about on its own. Instead, it was encouraged by the government, by the press, and by individuals within the United States as something of a â€Å"manifest destiny†. As this confusing phrase implies, the destiny was that the United States was predisposed to conquer and occupy all of the territory between the Atlantic and Pacific, stretching all the way to Mexico in the South and all the way to Canada in the North. The primary rationale for this manifest destiny was that God had given the United States a unique opportunity and all of the lands that it was to occupy. Naturally, this particular rationale is reminiscent of the way in which the God of the Old Testament had given the land of Canaan to the Israelites as immutable; upon their exodus from Egypt. In terms of defense ability, this particular rationale is of course completel y and entirely indefensible. None of the individuals, whether members of the press, members of the government, where members of the individual society, has spoken with God and were able to definitively conclude that this is what you want. Furthermore, such a behavior trampled upon the rights of indigenous peoples and those that had otherwise laid claim to the regions that the United States slowly incorporated into the

Opinions of Experts in the Search for Knowledge Research Paper

Opinions of Experts in the Search for Knowledge - Research Paper Example his is where the expert and the ordinary individuals diverge, in the way they form their opinion, then acquire and interpret knowledge. Who is an Expert? According to Christine Hogan (2000), â€Å"an expert is a person with a high level of intelligence, skills or knowledge in a particular sphere, reinforced by publicity and honors by others, by research and publications† (57). A more complicated definition was posited by Kurz-Milcke and Gigerenzer (2004), who stressed that an expert is a social figure in the distribution of knowledge – those who, in comparison to most, not only have more knowledge but also are able to manage knowledge transfers (42). The authors further explained that an expert can only become an expert by way of his or her performances wherein he or she translates and integrates knowledge into popular meaning systems (42). And so, a learned person who has merely acquired knowledge but has not displayed or demonstrated his learning cannot be considered one. Society will not accord him or her the status of an expert unless work or several works were published that would support his being so. No one can claim such title or role without the explicit consent of many individuals, institutions, and organizations. It is, hence, easy, based on the previous two definitions, to identify whether one is interacting with an expert. An expert is someone who has previous knowledge or expertise on the subject and also he or she is known to have demonstrated those characteristics, one who built his reputation, translating it into status and recognition from the society he belongs. An individual will know that he is talking with an expert if that person speaks authoritatively, especially basing from his specialized skills and experiences in addition to the credibility he has earned in the society. The society reinforces this with recognition since its institutions value performance and contributions to the continuing search for knowledge. The above definitions also reveal an important variable - why an expert’s opinion is valuable and this is demonstrated in several areas of knowledge.

Evolution And Extinction Essay Example for Free

Evolution And Extinction Essay Evolution describes the progressive stages by which organisms existing today have emerged through processes of specialization, adaption and natural selection, from their pre-existing ancestors; it is the significant change in the traits of a population over several generations. On the other hand, extinction of a species of organism is the total disappearance of such forms of life from the surface of the earth due to inability to adapt. Â  The concept of f extinction and fossil development are closely interwoven. It is so important to the support of evolution that Charles Darwin expects that the ‘missing fossils’ would one day emerge as the ‘strongest support’ for the theory he propounded; the theory of evolution by natural selection. The point is that without extinction, there would be no fossils. In the absence of fossils, it readily becomes difficult to relate species ancestor to the existing organisms for the purpose of establishing an unequivocal evolutionary link. Evolution has generated a lot of controversy in contemporary times as it attempts to remove the Creationist theory from its vantage and highly exalted position. It is a thoughtful concept on the origin of living organism that has been supported by Developmental similarities [ascribed to the work of Ernest Haeckel], chromosomal similarities among mammals and primates [e.g. man and chimpanzee], fossil records, biochemical and anatomical similarities such as vestigial organs. Of these, fossil records are the most important since they create the needed link to substantiate evolution. Before reaching forth to connect and disconnect evolution and extinction, it is essential to note that: In the beginning, life was simple and over time, complexities came into view. As a result organisms perpetually attempt to become better suited to the prevailing environmental conditions and demands. Organisms who can effectively develop appropriate features survive i.e. they adapt and those who can not, die. This is the concept of ‘the survival of the fittest’. The newly evolved organism with better adaptation mechanisms produce offsprings much better suited by transfer of such positive and inheritable characters encoded in genes. When conditions change again, evolution occurs for the sustenance of life. Those who do not cope, die and their species progressively disappear. It is this cycle of evolution and extinction that is acclaimed to have maintained living organisms on the Earth. EVOLUTION VERSUS EXTINCTION From the aforementioned facts, it is clear that the two concepts are in a way, mutually interdependent. The progressive emergence of present-day horse from its evolutionary ancestors has been confirmed by fossil discovery and analysis. Same applies to man’s appearance as Homo sapiens. Â  In the examples, the ancestral species have gone into extinction. Their fossils were however discovered. A detailed analysis of these fossils, placing them side by side has made it possible to trace the evolution of horses and man; for man, from extinct Homo habilis through H. erectus to the present day Homo sapiens. This complementation has been achieved thus: detailed study and analysis of the different aspects of the fossil [anatomical, biochemical, and sometimes pathological], and comparing of findings to same properties of existing species has led to the conclusion that speciation and specialization occurred, necessitated by the need for survival. In contrast, if extinction points to the fact that evolution has possibly occurred, what about the ‘missing links’. This is an area that has made the belief in evolution a rather Herculean adventure. If organisms are claimed to have evolved over time, then, there has to fossils for the proposed ancestors. This is particularly important in the case of links i.e. species that combined the properties of two related members of a genus. If these links are absent, evolution raises more questions than it can answer. In this vein, one may look at Extinction as a natural solution to the problems of congestion. It appears to relieve the ecosystem of the burden of many lives. Imagine the congestion and its concomitant intense competition for space that would have resulted if extinction did not occur. The earth would have been in serious turmoil and life would intolerable. On the other hand, evolution shows the capacity that nature has to become suited to sustain life. It evidently relates a potent idea: nature is self-sustaining. It can adapt to changes effectively, and produce same or better results from prevailing conditions.

Introduction To Beats Frequency Philosophy Essay

Introduction To Beats Frequency Philosophy Essay The sound of a beat frequency or beat wave is a fluctuating volume caused when you add two sound waves of slightly different frequencies together. If the frequencies of the sound waves are close enough together, you can hear a relatively slow variation in the volume of the sound. A good example of this can be heard using two tuning forks that are a few frequencies apart. A sound wave can be represented as a sine waves, and you can add sine waves of different frequencies to get a graphical representation of the waveform. When the frequencies are close together, they are enclosed in a beat envelope that modulates the amplitude or loudness of the sound. The frequency of this beat is the absolute difference of the two original frequencies Examples and applications of beat frequencies:- A good demonstration of beat frequencies can be heard in the animation below. A pure sound of 330 Hz is combined with 331 Hz to give a rather slow beat frequency of 1 Hz or 1 fluctuation in amplitude per second. When the 330 Hz sound is combined with a 340 Hz sound, you can hear the more rapid fluctuation at 10 Hz. Another example of beats:- When you fly in a passenger plane, you may often hear a fluctuating droning sound. That is a beat frequency caused by engine vibrations at two close frequencies. Application of beats:- A piano tuner will strike a key and then compare the note with a tuning fork. If the piano is slightly out of tune, he will be able to hear the beat frequency and then adjust the piano wire until it is at the same frequency as the tuning fork. If the piano is severely out of tune, it makes the job more difficult, because the beat frequency may be too fast to readily hear. Adding sine waves :- Although sound is a compression wave that travels through matter, it is more convenient to illustrate the sound wave as a transverse wave, similar to how a guitar string vibrates or how a water wave appears. The shape of such a wave for a single frequency is called a sine wave. Its fig isà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ in fig:- Here Sine wave represents a single frequency of sound with constant amplitude When we add sound waves traveling in the same direction together, elements of the sine wave add or subtract, according to where they are in the waveform. we add the amplitude of each wave, point by point. Making a graphical representation of the sum of two waves can be done by hand, but that can be be tedious. Beat envelope:- If we add two waves of slightly different frequencies, the resulting amplitude will vary or oscillate at a rate that is the difference between the frequencies. That beat frequency will create a beat envelope around the original sine wave. In this figure beat envelope modulates the amplitude of the sound Since the frequencies of the two sounds are so close and we would hear a sound that is an average of the two. But we would also hear the modulation of the amplitude as a beat frequency, which is the difference between the initial frequencies. fb = | f1 à ¢Ã‹â€ Ã¢â‚¬â„¢ f2 | where fb is the beat frequency . f1 and f2 are the two sound frequency. | f1 à ¢Ã‹â€ Ã¢â‚¬â„¢ f2 | is the absolute value or positive (+) value of the difference . Examples:- For example, if we add a wave oscillating at 445 Hz with one that is at 450 Hz, the resulting frequency will be an average of the sum of the two waves. (445 Hz + 450 Hz)/2 = 447.5 Hz. This waveform is close to a sine wave, since the frequency are almost the same. The amplitude of volume of this combination will oscillate at the beat frequency of the difference between the two: (450 Hz 445 Hz) = 5 Hz. Now, if we add 440 Hz and 500 Hz notes, the resulting waveform will be a complex version of a sine wave and will sound like a fuzzy average of the two tones. The average frequency of this complex wave will be (440 Hz + 500 Hz)/2 = 470 Hz. Also, its beat frequency will be 60 Hz, which would sound like a very low-pitched hum instead of a fluctuating volume. When two sound waves of different frequency approach your ear, the alternating constructive and destructive interference causes the sound to be alternatively soft and loud a phenomenon which is called beatingor producing beats. The beat frequency is equal to the absolute value of the difference in frequency of the two waves. -:Applications of Beats:- -:Envelope of Beat Production:- Beats are caused by the interference of two waves at the same point in space. This plot of the variation of resultant amplitude with time shows the periodic increase and decrease for two sine waves. The image below is the beat pattern produced by a London police whistle, which uses two short pipes to produce a unique three-note sound. Sum and difference frequencies Interference and Beats:- Wave interference is the phenomenon that occurs when two waves meet while traveling along the same medium. The interference of waves causes the medium to take on a shape that results from the net effect of the two individual waves upon the particles of the medium. If two upward displaced pulses having the same shape meet up with one another while traveling in opposite directions along a medium, the medium will take on the shape of an upward displaced pulse with twice the amplitude of the two interfering pulses. This type of interference is known as constructive interference. If an upward displaced pulse and a downward displaced pulse having the same shape meet up with one another while traveling in opposite directions along a medium, the two pulses will cancel each others effect upon the displacement of the medium and the medium will assume the equilibrium position. This type of interference is known as destructive interference. The diagrams below show two waves one is blue and the other is red interfering in such a way to produce a resultant shape in a medium; the resultant is shown in green. In two cases (on the left and in the middle), constructive interference occurs and in the third case (on the far right, destructive interference occurs. But how can sound waves that do not possess upward and downward displacements interfere constructively and destructively? Sound is a pressure wave that consists of compressions and rarefactions. As a compression passes through a section of a medium, it tends to pull particles together into a small region of space, thus creating a high-pressure region. And as a rarefaction passes through a section of a medium, it tends to push particles apart, thus creating a low-pressure region. The interference of sound waves causes the particles of the medium to behave in a manner that reflects the net effect of the two individual waves upon the particles. For example, if a compression (high pressure) of one wave meets up with a compression (high pressure) of a second wave at the same location in the medium, then the net effect is that that particular location will experience an even greater pressure. This is a form of constructive interference. If two rarefactions (two low-pressure disturbances) f rom two different sound waves meet up at the same location, then the net effect is that that particular location will experience an even lower pressure. This is also an example of constructive interference. Now if a particular location along the medium repeatedly experiences the interference of two compressions followed up by the interference of two rarefactions, then the two sound waves will continually reinforce each other and produce a very loud sound. The loudness of the sound is the result of the particles at that location of the medium undergoing oscillations from very high to very low pressures. As mentioned in a previous unit, locations along the medium where constructive interference continually occurs are known as anti-nodes. The animation below shows two sound waves interfering constructively in order to produce very large oscillations in pressure at a variety of anti-nodal locations. Note that compressions are labeled with a C and rarefactions are labeled with an R. Now if two sound waves interfere at a given location in such a way that the compression of one wave meets up with the rarefaction of a second wave, destructive interference results. The net effect of a compression (which pushes particles together) and a rarefaction (which pulls particles apart) upon the particles in a given region of the medium is to not even cause a displacement of the particles. The tendency of the compression to push particles together is canceled by the tendency of the rarefactions to pull particles apart; the particles would remain at their rest position as though there wasnt even a disturbance passing through them. This is a form of destructive interference. Now if a particular location along the medium repeatedly experiences the interference of a compression and rarefaction followed up by the interference of a rarefaction and a compression, then the two sound waves will continually each other and no sound is heard. The absence of sound is the result of the par ticles remaining at rest and behaving as though there were no disturbance passing through it. Amazingly, in a situation such as this, two sound waves would combine to produce no sound. location along the medium where destructive interference continually occurs are known as nodes. Two Source Sound Interference:- A popular Physics demonstration involves the interference of two sound waves from two speakers. The speakers are set approximately 1-meter apart and produced identical tones. The two sound waves traveled through the air in front of the speakers, spreading our through the room in spherical fashion. A snapshot in time of the appearance of these waves is shown in the diagram below. In the diagram, the compressions of a wavefront are represented by a thick line and the rarefactions are represented by thin lines. These two waves interfere in such a manner as to produce locations of some loud sounds and other locations of no sound. Of course the loud sounds are heard at locations where compressions meet compressions or rarefactions meet rarefactions and the no sound locations appear wherever the compressions of one of the waves meet the rarefactions of the other wave. If we were to plug one ear and turn the other ear towards the place of the speakers and then slowly walk across the room pa rallel to the plane of the speakers, then you would encounter an amazing phenomenon. we would alternatively hear loud sounds as you approached anti-nodal locations and virtually no sound as you approached nodal locations. (As would commonly be observed, the nodal locations are not true nodal locations due to reflections of sound waves off the walls. These reflections tend to fill the entire room with reflected sound. Even though the sound waves that reach the nodal locations directly from the speakers destructively interfere, other waves reflecting off the walls tend to reach that same location to produce a pressure disturbance.) Destructive interference of sound waves becomes an important issue in the design of concert halls and auditoriums. The rooms must be designed in such as way as to reduce the amount of destructive interference. Interference can occur as the result of sound from two speakers meeting at the same location as well as the result of sound from a speaker meeting with sound reflected off the walls and ceilings. If the sound arrives at a given location such that compressions meet rarefactions, then destructive interference will occur resulting in a reduction in the loudness of the sound at that location. One means of reducing the severity of destructive interference is by the design of walls, ceilings, and baffles that serve to absorb sound rather than reflect it. The destructive interference of sound waves can also be used advantageously in noise reduction systems. Earphones have been produced that can be used by factory and construction workers to reduce the noise levels on their jobs. Such earphones capture sound from the environment and use computer technology to produce a second sound wave that one-half cycle out of phase. The combination of these two sound waves within the headset will result in destructive interference and thus reduce a workers exposure to loud noise. Musical Beats and Intervals:- Interference of sound waves has widespread applications in the world of music. Music seldom consists of sound waves of a single frequency played continuously. Few music enthusiasts would be impressed by an orchestra that played music consisting of the note with a pure tone played by all instruments in the orchestra. Hearing a sound wave of 256 Hz , would become rather monotonous (both literally and figuratively). Rather, instruments are known to produce overtones when played resulting in a sound that consists of a multiple of frequencies. Such instruments are described as being rich in tone color. And even the best choirs will earn their money when two singers sing two notes i.e., produce two sound waves that are an octave apart. Music is a mixture of sound waves that typically have whole number ratios between the frequencies associated with their notes. In fact, the major distinction between music and noise is that noise consists of a mixture of frequencies whose mathematical relati onship to one another is not readily discernible. On the other hand, music consists of a mixture of frequencies that have a clear mathematical relationship between them. While it may be true that one persons music is another persons noise (e.g., your music might be thought of by your parents as being noise), a physical analysis of musical sounds reveals a mixture of sound waves that are mathematically related. To demonstrate this nature of music, lets consider one of the simplest mixtures of two different sound waves two sound waves with a 2:1 frequency ratio. This combination of waves is known as an octave. A simple sinusoidal plot of the wave pattern for two such waves is shown below. Note that the red wave has two times the frequency of the blue wave. Also observe that the interference of these two waves produces a resultant (in green) that has a periodic and repeating pattern. One might say that two sound waves that have a clear whole number ratio between their frequencies interfere to produce a wave with a regular and repeating pattern. The result is music. Another easy example of two sound waves with a clear mathematical relationship between frequencies is shown below. Note that the red wave has three-halves the frequency of the blue wave. In the music world, such waves are said to be a fifth apart and represent a popular musical interval. Observe once more that the interference of these two waves produces a resultant (in green) that has a periodic and repeating pattern. It should be said again: two sound waves that have a clear whole number ratio between their frequencies interfere to produce a wave with a regular and repeating pattern; the result is music. Finally, the diagram below illustrates the wave pattern produced by two dissonant or displeasing sounds. The diagram shows two waves interfering, but this time there is no simple mathematical relationship between their frequencies (in computer terms, one has a wavelength of 37 and the other has a wavelength 20 pixels). We observe that the pattern of the resultant is neither periodic nor repeating (at least not in the short sample of time that is shown). It is clear: if two sound waves that have no simple mathematical relationship between their frequencies interfere to produce a wave, the result will be an irregular and non-repeating pattern. This tends to be displeasing to the ear. A final application of physics to the world of music pertains to the topic of beats. Beats are the periodic and repeating fluctuations heard in the intensity of a sound when two sound waves of very similar frequencies interfere with one another. The diagram below illustrates the wave interference pattern resulting from two waves (drawn in red and blue) with very similar frequencies. A beat pattern is characterized by a wave whose amplitude is changing at a regular rate. Observe that the beat pattern (drawn in green) repeatedly oscillates from zero amplitude to a large amplitude, back to zero amplitude throughout the pattern. Points of constructive interference (C.I.) and destructive interference (D.I.) are labeled on the diagram. When constructive interference occurs between two crests or two troughs, a loud sound is heard. This corresponds to a peak on the beat pattern (drawn in green). When destructive interference between a crest and a trough occurs, no sound is heard; this corres ponds to a point of no displacement on the beat pattern. Since there is a clear relationship between the amplitude and the loudness, this beat pattern would be consistent with a wave that varies in volume at a regular rate. The beat frequency refers to the rate at which the volume is heard to be oscillating from high to low volume. For exà ¢Ã¢â€š ¬Ã‚ ¦, if two complete cycles of high and low volumes are heard every second, the beat frequency is 2 Hz. The beat frequency is always equal to the difference in frequency of the two notes that interfere to produce the beats. So if two sound waves with frequencies of 256 Hz and 254 Hz are played simultaneously, a beat frequency of 2 Hz will be detected. A common physics demonstration involves producing beats using two tuning forks with very similar frequencies. If a tine on one of two identical tuning forks is wrapped with a rubber band, then that tuning forks frequency will be lowered. If both tuning forks are vibrated together, then they produce sounds with slightly different frequencies. These sounds will interfere to produce detectable beats. The human ear is capable of detecting beats with frequencies of 7 Hz and below. A piano tuner frequently utilizes the phenomenon of beats to tune a piano string. She will pluck the string and tap a tuning fork at the same time. If the two sound sources the piano string and the tuning fork produce detectable beats then their frequencies are not identical. She will then adjust the tension of the piano string and repeat the process the beats can no longer be heard. As the piano string becomes more in tune with the tuning fork, the beat frequency will be reduced and approach 0 Hz. When beats are no longer heard, the piano string is tuned to the tuning fork; that is, they play the same frequency. The process allows a piano tuner to match the strings frequency to the frequency of a standardized set of tuning forks. Important Note:- Many of the diagrams on this page represent a sound wave by a sine wave. Such a wave more closely resembles a transverse wave and may mislead people into thinking that sound is a transverse wave. Sound is not a transverse wave, but rather a longitudinal wave. Nonetheless, the variations in pressure with time take on the pattern of a sine wave and thus a sine wave is often used to represent the pressure-time features of a sound wave. Whenever two wave motions pass through a single region of a medium simultaneously, the motion of the particles in the medium will be the result of the combined disturbance due to the two waves. This effect of superposition of waves, is also known as interference. The interference of two waves with respect to space of two waves traveling in the same direction, has been described in previous section. The interference can also occur with respect to time (temporal interference) due to two waves of slightly different frequencies, travelling in the same direction. An observer will note a regular swelling and fading or waxing and waning of the sound resulting in a throbbing effect of sound called beats. Number of beats heard per second Qualitative treatment:- Suppose two tuning forks having frequencies 256 and 257 per second respectively, are sounded together. If at the beginning of a given second, they vibrate in the same phase so that the compressions (or rarefactions) of the corresponding waves reach the ear together, the sound will be reinforced . Half a second later, when one makes 128 and the other  128*1/2 vibrations, they are in opposite phase, i.e., the compression of one wave combines with the rarefaction of the other and tends to produce silence. At the end of one second, they are again be in the same phase and the sound is reinforced. By this time, one fork is ahead of the other by one vibration. Thus, in the resultant sound, the observer hears maximum sound at the interval of one second. Similarly, a minimum loudness is heard at an interval of one second. As we may consider a single beat to occupy the interval between two consecutive maxima or minima, the beat produced in one second in this case, is one in each second. If the two tuning forks had frequencies 256 and 258, a similar analysis would show that the number of beats will be two per second. Thus, in general, the number of beats heard per second will be equal to the difference in the frequencies of the two sound waves. Analytical treatment:- Consider two simple harmonic sound waves each of amplitude A, frequencies f1 and f2 respectively, travelling in the same direction. Let y1 and y2 represent the individual displacements of a particle in the medium, that these waves can produce. Then the resultant displacement of the particle, according to the principle of superposition will be given by Y=y1+y2 This equation represents a periodic vibration of amplitude R and   frequency  . The amplitude and hence the intensity of the resultant wave, is a function of the time. The amplitude varies with a   frequency Since intensity (amplitude)2, the intensity of the sound is maximum in all these cases. For   to assume the above values like 0, p, 2p, 3p, 4p,. Thus, the time interval between two maxima or the period of beats = When the difference in the frequency of the two waves is small, the variation in intensity is readily detected on listening to it. As the difference increases beyond 10 per second, it becomes increasingly difficult to distinguish them. If the difference in the frequencies reaches the audible range, an unpleasant note of low pitch called the beat note is produced. The ability to hear this beat note is largely due to the lack of linearity in the response of the ear. Demonstration of beats:- Let two tuning forks of the same frequency be fitted on suitable resonance boxes on a table, with the open ends of the boxes facing each other. Let the two tuning forks be struck with a wooden hammer. A continuous loud sound is heard. It does not rise or fall. Let a small quantity of wax be attached to a prong of one of the tuning forks.. This reduces the frequency of that tuning fork. When the two forks are sounded again beats will be heard. Uses of beats:- The phenomenon of beats is used for tuning a note to any particular frequency. The note of the desired frequency is sounded together with the note to be tuned. If there is a slight difference in frequencies, then beats are produced. When they are exactly in unison, i.e., have the same frequency, they do not produce any beats when sounded together, but produce the same number of beats with a third note of slightly different frequency. Stringed musical instruments are tuned this way. The central note of a piano is tuned to a standard value using this method. The phenomenon of beats can be used to determine the frequency of a tuning fork. Let A and B be two tuning forks of frequencies fA (known) and fB (unknown). On sounding A and B, let the number of beats produced be n. Then one of the following equations must be true. fA fB = n à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. (i) or fB fA = n à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. (ii) To find the correct equation, B is loaded with a little wax so that its frequency decreases. If the number of beats increases, then equation (i) is to be used. If the number of beats decreases, then equation (ii) is to be used. Thus, knowing the value of fA and the number of beats, fB can be calculated. Sometimes, beats are deliberately caused in musical instruments in a section of the orchestra to create sound of a special tonal quality. The phenomenon of beats is used in detecting dangerous gases in mines. The apparatus used for this purpose consists of two small and exactly similar pipes blown together, one by pure air from a reservoir and the other by the air in the mine. If the air in the mine contains methane, its density will be less than that of pure air. The two notes produced by the pipes will then differ in the pitch and produce beats. Thus, the presence of the dangerous gas can be detected. The super heterodyne type of radio receiver makes use of the principle of beats. The incoming radio frequency signal is mixed with an internally generated signal from a local oscillator in the receiver. The output of the mixer has a carrier frequency equal to the difference between the transmitted carrier frequency and the locally generated frequency and is called the intermediate frequency. It is amplified and passed through a detector. This system enables the intermediate frequency signal to be amplified with less distortion, greater gain and easier elimination of noise Summary:- A beat frequency is the combination of two frequencies that are very close to each other. The sound you hear will fluctuate in volume according to the difference in their frequencies. You may often hear beat frequencies when objects vibrate. Beat frequencies can be graphically shown by adding two sine waves of different frequencies. The resulting waveform is a sine wave that has an envelope of modulating amplitude.

Cellular Phones on the Road :: essays research papers

Cellular phones are one of the most widely and most popular forms of communication today. Cell phones are so easily accessible and portable that it only makes sense that cell phones and automobiles will sometimes go together. Cell phones are a cause of some of the accidents we see today, but does this mean we should ban the use of them all together or just change the way we go about using them?   Ã‚  Ã‚  Ã‚  Ã‚  An article published in the New England Journal of Medicine in 1997, reported the results of a study of 699 drivers in Canada. All were phone-using drivers who had been involved in a collision. The study concluded, â€Å"Collision risk is four times greater if you use a phone while driving† (Burk). In another study conducted by Accident Analysis and Prevention Journal in 1998, found that if a driver is in an accident while using a wireless phone, the chances are nine times greater that it will be a fatal accident.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  There is a lot of controversy going on right now and so far New York is the only one state that has outlawed the use of cellular phones while driving. Many other states are in the process of trying to get this new law passed. As for Missouri, the legislation is still in committee and we wont know any more until the next time they meet to discuss this, in January 2002. Talking on a cell phone, in my opinion, while driving is no more dangerous that lighting a cigarette, operating the radio or dealing with children and I don’t think there is much chance of getting all of these things outlawed.   Ã‚  Ã‚  Ã‚  Ã‚   A 1996 study be the Japanese National Policy Agency found that â€Å"many phone-related crashes occurred while the driver was responding to a call, which included being startled or distracted by the ringing, dropping the phone or tuning to pick it up† (Burk). If people would just be smarter about how they use their cellular phones by doing things such as, not responding to a call while in a trying traffic situation, setting the phone on a lower ringing volume while in their vehicle, etc.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Many people who use wireless phones while they drive argue that the benefits of their phones (flexibility and convenience) outweigh any potential risks† (Radelmeier 27). Almost all of the people, who responded to a survey given by Motorola, argue that wireless phones increase their flexibility.

Masculine Desires Expressed in Art and Media Essay -- Male Masculinity

Suppose the locks to a Starbuck’s Cafà © were slowing turning to seal the doors shut from any last customers. But before the latch could roll into the opposite lock, two strangers pulled open the door and made their way inside. A sight to have seen: James Bond and Keanu Reeves. They held each a large canvas and a sculpture, respectively. Both purchased their favorite coffee drinks at the local cafà ©. Having made an exception in not closing the shop at the normal time, the employee allowed the men to enjoy their beverages inside—in the comfort of the inexplicably soft couches. The gentlemen sat and conversed about their current lives. My question is: does the adolescent worker, who is still bewildered, share a singularity with the unexpected customers, as well as with the artworks in their possession? Regardless of the hypothetical, the answer is always the same: Yes. The fictitious heroes and brave men conceived by man bear the longings and passions of their creator. In fact, it is through them that man lives vicariously. However, prior to the births of legendary characters in motion pictures and comic books, there existed artworks that introduced the public to the deepest desires of man. They portrayed his universal image: a man that is â€Å"wild at heart†. What does the action sequence of The Matrix: Reloaded have in common with a sixteenth-century sculpture? Baccio Bandinelli’s Hercules and Cacus, exemplifies the first of three desires in man. According to the legend, Hercules went on a journey to complete his tenth labor, a task of retrieving the Cattle of Geryon. Cacus, â€Å"a fire-god†¦demoted to a fire-breathing giant†, stole the cattle from the unsuspecting Hercules and hid with them in a cave. The theft launched the enemies into ... ...expresses. The three desires of man are painted and sculpted in the magazines, books, television shows, and movies of today. Society suggests the ideals and universal image of man it wants to uphold; the media engraves the information into the stone tablets of its mind. Sure, I can appreciate the sculpture of Hercules and the painting of Christ, but only because I know that I can personally relate to the artworks. I want a battle to fight, an adventure to live, and a beauty to rescue. Works Cited Eldredge, John. Wild at Heart. Tennessee: Nelson Publishing, 2001 Gladwell, Malcolm. Blink. New York: Little, Brown and Company, 2005 â€Å"Hercules and Cacus† Wikipedia September 25, 2006 Gospel of John BibleGateway September 25, 2006 Masculine Desires Expressed in Art and Media Essay -- Male Masculinity Suppose the locks to a Starbuck’s Cafà © were slowing turning to seal the doors shut from any last customers. But before the latch could roll into the opposite lock, two strangers pulled open the door and made their way inside. A sight to have seen: James Bond and Keanu Reeves. They held each a large canvas and a sculpture, respectively. Both purchased their favorite coffee drinks at the local cafà ©. Having made an exception in not closing the shop at the normal time, the employee allowed the men to enjoy their beverages inside—in the comfort of the inexplicably soft couches. The gentlemen sat and conversed about their current lives. My question is: does the adolescent worker, who is still bewildered, share a singularity with the unexpected customers, as well as with the artworks in their possession? Regardless of the hypothetical, the answer is always the same: Yes. The fictitious heroes and brave men conceived by man bear the longings and passions of their creator. In fact, it is through them that man lives vicariously. However, prior to the births of legendary characters in motion pictures and comic books, there existed artworks that introduced the public to the deepest desires of man. They portrayed his universal image: a man that is â€Å"wild at heart†. What does the action sequence of The Matrix: Reloaded have in common with a sixteenth-century sculpture? Baccio Bandinelli’s Hercules and Cacus, exemplifies the first of three desires in man. According to the legend, Hercules went on a journey to complete his tenth labor, a task of retrieving the Cattle of Geryon. Cacus, â€Å"a fire-god†¦demoted to a fire-breathing giant†, stole the cattle from the unsuspecting Hercules and hid with them in a cave. The theft launched the enemies into ... ...expresses. The three desires of man are painted and sculpted in the magazines, books, television shows, and movies of today. Society suggests the ideals and universal image of man it wants to uphold; the media engraves the information into the stone tablets of its mind. Sure, I can appreciate the sculpture of Hercules and the painting of Christ, but only because I know that I can personally relate to the artworks. I want a battle to fight, an adventure to live, and a beauty to rescue. Works Cited Eldredge, John. Wild at Heart. Tennessee: Nelson Publishing, 2001 Gladwell, Malcolm. Blink. New York: Little, Brown and Company, 2005 â€Å"Hercules and Cacus† Wikipedia September 25, 2006 Gospel of John BibleGateway September 25, 2006